This morning it was finally time for the long awaited announcement from Canon. See the press release below:
London, UK, 2nd March 2012 – Canon today announces the latest addition to its worldfamous EOS range with the launch of the new EOS 5D Mark III. The EOS 5D Mark IIIbuilds on the performance of the legendary EOS 5D Mark II, offering improved speed,greater resolution, enhanced processing power and extended creative options for bothstills and Full HD movies – providing unparalleled artistic freedom for the most demanding photographers.
Incorporating feedback from photographers worldwide, the EOS 5D Mark III offers improved performance in virtually every area. A new 22.3 Megapixel (MP) full-frame sensor offers the ideal balance of resolution for stills and HD movies and up to 6 frames per second (fps) shooting, whilst a 61-point AF system and 63-zone metering provide greater speed, flexibility and accuracy. Powered by the latest DIGIC 5+ processing technology, the EOS 5D Mark III also features enhanced video functions, offeringimproved image quality alongside greater audio control – redefining creative possibilities for photographers and amateur videographers alike. “The EOS 5D Mark III represents a big step forward for the EOS 5D series” said Kieran Magee, Marketing Director, Professional Imaging, Canon Europe. “The EOS 5D Mark II is an exceptional camera and we’ve listened carefully to feedback from its passionate community of users to improve performance in every area. This camera has been designed to meet virtually any creative challenge – it’s faster, more responsive and features the tools to adapt to everything from studio photography to creative videography, while producing results of the highest quality.”
Enhanced performance
With its comprehensively upgraded specification, the EOS 5D Mark III is the ideal toolfor the growing number of photographers shooting both stills and movies. It incorporates a number of the features launched with Canon’s revolutionary EOS-1D X,providing vastly improved performance, flexibility, handling and durability. The camera’s newly-developed 22.3MP full-frame sensor provides increased resolution and finer detail, enabling the capture of a wide range of scenes, from sweeping landscapes to beautiful portraits. Higher speed continuous shooting also offers expanded creative possibilities. With an increased 8-channel read out, the camera comfortably handles a maximum full resolution speed of up to 6fps in bursts of 18 RAW images or over 16,000 JPEGs1, without the need for additional accessories. Additionally, the sensor’s advanced architecture offers a huge native ISO range of 100-25,600, expandable to 102,400, making it possible to capture clean, high quality pictures, even in extreme low-light conditions.
The EOS 5D Mark III utilises the same 61-point wide-area AF system as the flagship EOS-1D X, providing exceptional sensitivity, precision and speed. One of the most advanced AF systems currently available, it features an impressive 41 cross-type points and five dual cross-type points, providing unsurpassed accuracy across the frame. The customisable AF pre-sets introduced in the EOS-1D X are also available, helping the capture of traditionally challenging subjects, and providing additional reliability in ituations where subject movement can be unpredictable. Highly accurate exposures are provided by Canon’s acclaimed iFCL metering system, which incorporates a 63-zone Dual-Layer sensor linked to each point of the AF system. Focus information gathered from the AF system is analysed alongside colour and luminance signals measured by the metering sensor itself, enabling the EOS 5D Mark III to deliver consistently accurate skin tones and excellent results in a wide range of shooting situations.
Creative performance without compromise
The EOS 5D Mark III features Canon’s latest DIGIC 5+ image processor, which powers a range of new functions without affecting the camera’s performance. 14-bit A/D conversion provides smoother tonal gradation and transitions between colours, while in-camera HDR shooting combines three different exposures and allows one of five preset tone maps to be applied, enabling photographers to capture all the detail in high contrast scenes. With in-camera RAW processing and editing capability, photographers also have the option to immediately begin post-processing their images while still on a shoot. The increased power of DIGIC 5+ also enables a range of tools which contribute to higher image quality. Lens peripheral illumination correction, Lens chromatic aberration correction (lateral and axial) and high ISO noise reduction are all performed in-camera without affecting performance, allowing photographers to continue shooting without any camera lag. Additionally, in-camera image rating via a dedicated button makes it easy for photographers to organise images ahead of post-production. The EOS 5D Mark III features a new Creative Photo button, which enables users to quickly select Picture Styles and capture multiple exposures, as well as offering direct access to the HDR shooting mode. In playback, pressing the Creative Photo button displays a new comparative playback function, displaying two images side-by-side to allow photographers to view, magnify and compare the quality of different exposures mid-shoot. For situations where photographers want to avoid being noticed, such as weddings, the EOS 5D Mark III also features a new silent shooting mode that dramatically reduces the sound of the shutter and mirror, ensuring they can work quietly in the background. A continuous silent mode is also available, enabling photographers to capture fastermoving subjects without attracting attention.
Next generation EOS Movies
The EOS 5D Mark III builds on the reputation of the EOS 5D Mark II, with a range of new features introduced following feedback received from photographers to provide even better Full HD video performance. As well as offering the depth-of-field control loved by video professionals, the new full-frame sensor combines with the vast processing power of DIGIC 5+ to improve image quality by virtually eradicating the presence of moiré, false colour and other artefacts. The addition of a movie mode switch and a recording button also offers greater usability, enabling videographers to begin shooting immediately when movie mode is engaged. Additional movie functions include manual exposure control and an enhanced range of high bit-rate video compression options, with intraframe (ALL-I) and interframe (IPB) methods both supported. Variable frame rates range from 24fps to 60fps, and the addition of SMPTE timecode support provides greater editing flexibility and easier integration into multi-camera shoots. Users can also check and adjust audio during recording via the camera’s Quick Control screen and a headphone socket enables sound level monitoring both during and after shooting. Enhanced processing power provided by DIGIC 5+ also makes it possible to conveniently trim the length of recorded movies in-camera.
Professional build, easy operation
The EOS 5D Mark III has been built to offer photographers easy-handling and robust build quality. Its lightweight, high-grade magnesium body offers advanced weather proofing for protection against the elements, while the construction of the shutter has also been reinforced, with 150,000-cycle durability making it ideal for repeated, everyday use. An enhanced version of the Intelligent Viewfinder featured in the EOS 7D offers approximately 100% coverage, as well as an on-demand grid display via the builtin transparent LCD. The same reinforced 8.11cm (3.2″) Clear View II LCD screen as used by the EOS-1D X provides high quality framing and playback in all conditions. 1,040k-pixels provide the resolution to accurately check image sharpness and focus, while the gapless structure design introduced with the EOS-1D Mark IV prevents reflections and protects against dust or scratches. A headphone socket and locking mode dial have been included, while the inclusion of a UDMA 7-compatible CF card slot plus an SD card2 slot enables shooting to both cards simultaneously, auto switching when the one in use becomes full and the option to copy images from one card to the other in-camera.
Digital Lens Optimizer – new in Digital Photo Professional v3.11
The EOS 5D Mark III comes complete with the most advanced version of Digital Photo Professional (DPP) yet – Canon’s free, in-box software enabling high-speed, high quality processing of RAW images. New in DPP v3.11 is Digital Lens Optimizer – a revolutionary new tool designed to drastically improve image resolution. Digital Lens Optimizer (DLO) precisely imitates lens performance, with a series of complex mathematical functions replicating each stage of the journey of light through the optical path. Using this information DLO can correct a range of typical optical aberrations and loss of resolution caused by a camera’s low pass filter, by applying an inverse function to each shot to take the image nearer to how the scene appears to the naked eye. This creates exceptionally detailed, high-quality images with highly manageable file sizes, providing photographers with maximum image quality and greater flexibility.
EOS System compatibility
As part of the EOS System, the EOS 5D Mark III is immediately compatible with over 60 EF Lenses, including the EF 24-70mm f/2.8L II USM – the new, essential wide-angle zoom lens from Canon’s famous L-series. The camera is also compatible with a newlyannounced range of accessories designed to offer extended creativity, including the Speedlite 600EX-RT – a high performance TTL flash with wireless radio connectivity. Additionally, the new Battery Grip BG-E11 offers greater handling flexibility alongside the ability to double the camera’s battery life.
Canon EOS 5D Mark III – Key features:
- 22.3 Megapixel full-frame sensor
- 61-point autofocus
- Up to 6fps continuous shooting
- Native ISO 100-25,600 sensitivity
- Full HD video with manual control
- 14-bit DIGIC 5+ processor
- Enhanced Weather sealing
- 8.11cm (3.2-inch) 1,040,000-dot screen
- HDR mode with presets
Below is the press release for the new Canon accessories:
Canon Wireless Transmitter WFT-E7
Canon GPS Transmitter GP-E2
Canon Radio Flash Trigger STE-3RT
Canon Speedlite 600EX-RT
LONDON, UK (March 2, 2012) – Canon today extends its range of acclaimed accessories, unveiling a number of new models designed to offer enhanced flexibility and new creative control to its professional and mid-range EOS Digital SLRs.
Sitting at the top of Canon’s range, the Speedlite 600EX-RT is Canon’s first flash unit to feature inbuilt wireless radio connectivity and replaces the advanced Speedlite 580EX II. Partnering with the new Speedlite Transmitter ST-E3-RT , this new model offers enhanced opportunities for photographers wishing to explore creative lighting techniques. In addition, Canon is also launching the BG-E11 battery grip, Wireless File Transmitter WFT-E7 and GPS Receiver GP-E2, which complement the newly-announced EOS 5D Mark III – offering increased versatility across a range of shooting situations – from studio portraits to field-based shoots – with a compact lightweight and affordable configuration.
Speedlite 600EX-RT: Taking creative flash further
The Speedlite 600EX-RT is a high-performance TTL flash unit designed to meet the expanding creative needs of modern professionals. Integrated radio frequency triggering, in addition to standard infra-red wireless flash control, allows photographers to achieve exciting results with complex on-and-off-camera lighting set- ups. Using one master 600EX-RT or the new ST-E3-RT radio-frequency wireless Speedlite transmitter, up to 15x 600EX-RT flash units, positioned up to 30m away, can be remotely triggered – offering great potential to experiment with more creative lighting techniques and effects. EOS cameras with a connected Speedlite 600EX-RT can also be triggered remotely by either model, allowing photographers to explore more extreme shooting angles to produce surprising and inspiring creative results.
Subjects over a wide range of distances can be lit creatively or evenly exposed, thanks to an increased guide number of 60m*1 and wide lens coverage of 20 – 200m. For wide- angle shots, a diffuser adapter can also reduce the focal length to 14mm and the bounce-and-swivel flash head creates more flattering, shadowless effects. Ideal for shooting portraits, a catch-light panel produces natural catch-lights in the eyes of a subject when shooting with bounce flash. Additionally, custom flash coverage options provide more creative scope by using guide number priority to light the subject, while creating slightly darker edges to the frame.
Like its predecessor, the Speedlite 600EX-RT communicates white balance settings to the camera through the hot shoe connection. However, to further balance flash and ambient light, a new colour filter adapter and two supplied colour gels can be fitted to balance the temperature of the flash and create a more natural effect when shooting around tungsten or mercury lighting. When shooting in dark conditions, photographers can also employ the AF-assist beam for accurate autofocus with lenses of 28mm or longer, ensuring the subject remains in focus when the flash fires.
Designed for professionals, the Speedlite 600EX-RT and Speedlite Transmitter ST-E3-RT feature a robust, weatherproof design matching that of the EOS-1D X, with a clear LCD display making it easy to select settings and switch between normal flash mode and wireless modes. Powered by four AA/LR6 batteries for added convenience, the Speedlite 600EX-RT offers fast, silent recycle times, allowing photographers to keep shooting and exploring creative lighting effects in all conditions.
WFT-E7: High-speed wireless control
The WFT-E7 is a new wireless file transmitter for a wide range of EOS models. For those who need to transfer their images quickly and easily, for example, photojournalists or sports photographers, the new WFT-E7 provides enhanced versatility through high- speed Wi-Fi and support for wired connectivity over Gigabit Ethernet. Featuring 802.11a/b/g/n support for file transfer speeds of up to 150mbps, and Bluetooth for linking to external GPS units, the WFT-E7 offers super-fast image transfer direct to an FTP server or even to a DLNA*2-enabled HDTV.
When creative shoots or harsh conditions require the photographer to control the camera from a distance, the WFT Server function of the WFT-E7 allows the camera settings and the scene framed in the viewfinder to be accessed and controlled through a web page on any internet-enabled device, such as smartphones, tablets or laptops. Camera settings can also be changed remotely via EOS Utility, allowing photographers to control and trigger the camera over a wired or wireless LAN connection.
The WFT-E7 has a lightweight design and can be attached to the bottom of the camera, to the new bracket AB-E1 or even to the strap. For added versatility, it also supports Linked shooting with up to ten other cameras, with Wireless Time syncing ensuring that the time across all slave devices is aligned with the master camera in order to maintain consistency across multiple units. During Linked shooting, the WFT server function can also be activated to allow easy remote access to the master and slave cameras for even greater creative control of lighting effects during multi-camera shoots.
GP-E2: Geo-tag your images with compact, lightweight GPS
Also launching today is the GPS receiver GP-E2 – a new compact, lightweight, high- performance hot shoe GPS unit which makes it easy for photographers to geo-tag their images. Compatible with the EOS-1D X, EOS 7D*3 and new EOS 5D Mark III, the GP-E2 tags photos with longitude, latitude and altitude data as well as the direction in which the shot was taken, adding information to the EXIF file of the image.
A GPS Logger function also allows photographers to track their route by downloading GPS data at regular intervals, whether the unit is attached to the camera body or stored in its case. Once back in the studio, photographers can tag their images with the GPS data stored in the log files and their route can be displayed using Google Maps or the bundled Map Utility software.
For improved accuracy and precision when recording the time of image capture, photographers can also synchronise the clocks of their cameras with the global atomic clock via UTC information downloaded from the satellite. This is particularly useful for professional photographers shooting with multiple EOS 5D Mark III bodies, who may wish to process all the images together and sort them according to the time each was recorded.
BG-E11: Improved handling for the EOS 5D Mark III
For photographers who want to shoot for longer with the EOS 5D Mark III, the new ergonomic battery grip BG-E11, doubles the battery life with two additional LP-E6 batteries, with the added flexibility of using AA batteries as an emergency back-up. For those who frequently shoot vertically, such as sports or portrait photographers, duplicate AF start, Focus point and AE-lock controls in addition to a second
Multi Controller and Control Dial make shooting vertically more comfortable and intuitive.
In keeping with the premium design of the EOS 5D Mark III, the BG-E11 is made of durable magnesium alloy and offers the same high standard of weather-proofing – ideal for harsher shooting environments.
Speedlite 600EX-RT Key features
• Guide number 60 (m, ISO 100, at 200mm)
• Radio triggering with 30m range
• Use up to 15 units together
• Infra-red wireless functionality
• Remote camera triggering
• Bounce-and-swivel head with zoom control
• White-balance correction filters
• Fast, quiet recycling
Speedlite Transmitter ST-E3-RT Key features
• Radio frequency remote flash trigger.
• Fire selected Speedlites from 30m away.
• Controls up to 15 flashguns.
• Remote camera triggering.
• Weather sealed against dust and moisture.
Wireless File Transmitter WFT-E7 Key features
• Supports IEEE 802.11n
• Built in Bluetooth
• Versatile design
• Easy Wi-Fi protected Setup
• FTP server transfer
• Remote control functions
• DLNA media server compatible
• Linked shooting
GPS Receiver GP-E2 Key features
• Hotshoe-mounted GPS unit for compatible EOS cameras.
• Embeds location and altitude data into each file’s metadata.
• Digital compass records heading information.
• Data logging mode.
• Portable design, powered by 1xAA battery.
• Accurately set camera’s time using UTC time.
BG-E11 Key features
• Improved handling for EOS 5D Mark III
• Duplicate controls for vertical shooting.
• Larger grip for bigger hands.
• Use two LP-E6 batteries, or four AA/LR6 cells as an alternative.
